Yesterday, I was doing my daily real estate search when I came across a new listing. Initially, I thought I’d found this week’s “Friday’s Featured Flip” but when I looked at the pictures from the last time it was for sale, I realized that it wasn’t a flip, but it would offer a great opportunity to show you how important staging and listing photographs are.
If you read last week’s post, you know I raged against those flippers because they completely flubbed that flip with tragic staging and listing photos. The flippers did a solid job on the design and construction but the staging and photos completely sabotaged that work. I hope it doesn’t affect their profits too much but it’s hard to imagine that it won’t.
What you’re about to see are photos of the same property taken in 2013 and then in 2017. The property is virtually unchanged and the biggest differences are in the staging or how the photos were taken though they did change the paint color in a few areas. Let’s break it down.
Where you stand to take a picture matters…
Here we have your classic front exterior shot. Everything about the building is virtually identical (e.g. paint color, landscape, pots flanking the front, etc.). The only difference is the angle and distance the photos were taken from. And those little differences, I think, make a big difference. The photo from 2013 doesn’t make the building feel as inviting as the photo in 2017. I think it’s because the picture was taken from the sidewalk, as opposed to the photo in 2017, which appears to have been taken while on the property itself — like you would be if you lived there. This subtle psychological cue makes a difference.
Again, in 2013 they stood a little farther away when taking the picture. The closer, tighter shot in 2017 makes this bathroom look so much better. That, plus the editing, gave the photo in 2017 a slightly warmer feeling. And I in 2017 they cropped out the ugly feet of the vanity.
The Power of Paint…
Did you notice what they painted? …The window frames! That plus the lighter furniture makes the room feel so much bigger. I assume that they used stagers in 2013 and 2017. It’s funny how both stagers brought in a chair and an ottomon for the corner. In 2013, the stager forced the ottoman in front of the chair, thereby making the room feel smaller. But the 2017 stager, opted to put it to the side like a table.
Here the paint change is much more dramatic. Which bedroom would you rather sleep in?
Staging. Staging. Staging…
I think by now we all know how important furniture is. These pictures really bring that home. In both the living area and kitchen the furniture in 2013 was too big and dark.
Trifecta of Terrible…
In the next photos you’ll see how all three (paint, photography and staging) played a hand in making 2017 more appealing than 2013.
The 2017 bathroom looks so much richer and spa-like, and it’s because the three different things (staging, photography and paint) are different. I mean, why did they think hanging a short, limp robe in 2013 would make this space feel better? Painting out the window trim, also greatly improved the feel. And finally, the angle the 2017 picture was taken from just works so much better.
Well there you go. I hope you enjoyed and if you needed convincing that staging, photography and paint is important, I hope you’re convinced now.